Marketing Cmmunications Plan Essay Example | Topics and Well Written Essays - 2500 words

Marketing Cmmunications Plan - Essay Example We are suggesting a few ideas in the form of our marketing communication plan which are as follows: we would put up posters everywhere and hand out leaflets containing our telephone number and web address and also advertise on the TV and on internet, we would try to promote our website, giving links to it on famous websites such as www.yahoo.com and www.msn.com and others. People with houses and businesses around the areas that would be affected by the London 2012 Olympics are no doubt not in complete darkness and probably do have a hint of what business opportunities might come their way when Olympics comes to their neighborhood but once people have established their firms and businesses, getting them to conform according to the need of the times can be at times a tedious but worthwhile task to undertake. Hence we felt that there is a dire need to put a promotional plan into action to persuade people to gear up for the games. One problem we face is that people might perceive these p rofit opportunities to be of a short-term nature, most businesses are of the opinion that these opportunities would arise during the games and would go away when the Olympics is over and leaves town, so changing the whole nature of their operations to be perfect for the business needs of few days is an idea not very appealing to both the small scale as well as the extremely well developed businesses, especially the well developed ones. People are comfortable making minor alterations but when it comes to total restructuring people are quite iffy over it. ... are no doubt not in complete darkness and probably do have a hint of what business opportunities might come their way when Olympics comes to their neighborhood but once people have established their firms and businesses, getting them to conform according to the need of the times can be at times a tedious but worthwhile task to undertake. Hence we felt that there is a dire need to put a promotional plan into action to persuade people to gear up for the games. One problem we face is that people might perceive these profit opportunities to be of a short-term nature, most businesses are of the opinion that these opportunities would arise during the games and would go away when the Olympics is over and leaves town, so changing the whole nature of their operations to be perfect for the business needs of few days is an idea not very appealing to both the small scale as well as the extremely well developed businesses, especially the well developed ones. People are comfortable making minor alterations but when it comes to total restructuring people are quite iffy over it. So we feel that there is a need to project the fact that firstly the event doesn't merely bring short-term benefits but rather an opportunity to form ties and long term contacts, it provides them with the opportunity of projecting their business and companies all over the world, a chance to represent them selves and secondly even if you consider only the massive short-term sale, only for the